Qualitative data

Ways of collecting information that are concerned with understanding on conveying meanings or contexts, rather than making statistical inferences. Eg. Participant observation focus groups, in-depth interviews, etc.

Quantitative data

Information that is collected or represented numerically; typically focuses on counting characteristics or behavior rather than meanings; easy to analyse statistically. Eg. Surveys, experiments, questionnaires, Etc.

Psychographic data

Physcographic data is the study of personalities, values, attitudes and interests

Demographic data

Vital and social facts that describe a sample or a population